Who we control data for
酷特（广州）供应链有限公司 (trading as KUTE WORLDWIDE) is the data controller for the personal data described here.
For any privacy question, or to exercise the rights below, write to haven@kuteworld.com.
Privacy policy
Last updated: 12 November 2026
What we collect
Enquiry form: the name, email address, company, phone number, route and cargo description you submit.
Tracking: the tracking number you search for. We store a one-way hash of the number for rate limiting and statistics, not the raw text.
Technical data: the country our network resolves for your connection, the page you visited, the referring site and any campaign parameters in the URL.
We do not ask for, and do not want, special category data (health, religion, biometrics). Please do not send it.
How we use it
To reply to your enquiry and arrange the transport services you ask about (performance of a contract or steps taken at your request).
To operate shipment tracking for your consignment (performance of a contract).
To understand which pages and campaigns bring visitors to this site (consent, for the analytics part only).
To keep our systems secure and to prevent abuse of the forms (legitimate interests).
We do not sell personal data and we do not use it for automated decision-making or profiling that produces legal effects.
Cookies and analytics
Our own traffic measurement does not use cookies and does not store your IP address or browser fingerprint. Visits are counted with a daily, salted hash that cannot be reversed, and only the resolved country is kept.
Google Analytics 4 loads only after you press "Accept analytics" in the cookie banner. If you decline, the script is never fetched — nothing is sent to Google.
Your choice is stored in your browser (localStorage key `trackcargo.consent.v1`), not in a tracking cookie. Clearing site data resets the choice and the banner appears again.
How long we keep it
We keep data for the periods below. Retention is applied by an automated job that runs daily, so a deletion may take up to 24 hours after the period ends.
Who we share it with
Only the processors listed below, and only to run this website and reply to you. We do not share enquiry data with advertising networks.
Where your data is stored
Our application servers and database are hosted in Singapore (Alibaba Cloud). Enquiry notifications are delivered through our mailbox provider, which processes the message contents in its own region (see the table below).
Where personal data is transferred out of the UK or EEA, we rely on the safeguards published by the relevant processor — for Alibaba Cloud this means the UK Addendum to the EU Standard Contractual Clauses, incorporated into their data processing addendum. Transfers within our own group are covered by the same safeguards.
If you would like details of the safeguards that apply to your data, write to us and we will send them.
Your rights
You can ask for a copy of your data, ask us to correct or delete it, restrict or object to processing, or ask for portability. Write to haven@kuteworld.com and we will respond within one month.
Which rules apply where you are
We are based in China and handle enquiries from importers in several regions. The rest of this policy applies everywhere; the paragraphs below describe the additional rules and complaint routes that apply in specific regions.
United Kingdom: we process personal data in line with the UK GDPR and the Data Protection Act 2018. You may complain to the Information Commissioner’s Office (ico.org.uk).
European Economic Area: we process personal data in line with the EU GDPR. You may complain to the supervisory authority in your country of residence.
Singapore: we handle personal data in line with the Personal Data Protection Act 2012 (PDPA). You may contact the Personal Data Protection Commission (pdpc.gov.sg).
Other markets in Southeast Asia, including Malaysia, Thailand, Vietnam, Indonesia and the Philippines: local personal data protection laws may give you comparable rights. Write to us and we will handle your request under the law that applies to you.
Anywhere else: write to us — we will answer the request under the law that applies to your data, and tell you which one we are relying on.
Changes to this policy
If we change how we handle personal data we will update this page and change the date at the top. Material changes affecting existing enquiries will also be communicated by email.
Retention periods
| Data | Kept for |
|---|---|
| Enquiries that do not lead to a booking | 12 months from the last status change, then deleted |
| Enquiries that lead to a booking | kept for the contract period plus the retention period required by law, then identifying fields are removed (anonymised) |
| Visit logs and tracking-number query logs | 90 days |
| Back-office login attempts | 30 days |
| Back-office sessions (ours, not yours) | expired sessions are removed after a 7-day grace period |
| Back-office audit trail | retained permanently (needed to prove who changed what) |
Processors we use
| Provider | Purpose | Data |
|---|---|---|
| Cloudflare, Inc. | DNS, CDN, WAF and bot protection; also provides the Turnstile challenge used on our forms. | IP address, request metadata (processed at the edge). |
| Google LLC (Google Analytics 4) | Aggregated audience measurement — **only loaded after you accept analytics cookies**. | Page views, device and browser information, a client identifier stored by Google. |
| Alibaba Cloud (Singapore) — Alibaba Cloud Computing Pte. Ltd. | Servers and database that run this website and store enquiry records. | All data described in this policy, encrypted at rest where the platform supports it. |
| Zoho (mailbox provider — China region, smtppro.zoho.com.cn) | Mailbox that receives and sends enquiry notifications for our operations team. | Enquiry contents we forward to our own mailbox. |
Company details
- Registered name
- 酷特（广州）供应链有限公司
- Registration number
- 91440101MA59KNW427
- Registered office
- Room 714, Building 1, No. 6-1 Hetai Road, Helong Street, Baiyun District, Guangzhou, China
- Country of incorporation
- China (Mainland)
- ICO registration
- Not registered (no UK establishment)
- VAT number
- Not VAT registered
- Privacy contact
- haven@kuteworld.com